Some possible ideas for ways to share:

• Local media -- I (Bill) spent about a dozen years doing a regular gig on local talk radio, explaining current research to folks in ways that showed how they could use new findings to make their lives better in very concrete ways.
• Write a column for the local paper
• Do local radio -- especially during drive times or breakfast
• Being a source for your local media folks -- be the person they want to come to when they have questions
• Send stories to your local media
• Social media
• Blog
• share things on your networks, e.g., LinkedIn, facebook, etc.
•  Become a regular adviser to local groups, such as
• school groups (PTAs, teachers, administrators, parents)
• local politicians
• chamber of commerce
• Cooperative Extension Service
• local organizations (business, public service, clubs, etc.)

Other possiblities:

• Try to link our outreach to things happening in our communities
• Special events 
• Holiday celebrations
• For instance, think of all the things we could do with Halloween
• Special commemorations

Some possible resources for us to link with:

• The Alan Alda Center for Communicating Science as SUNY Stonybrook: http://www.centerforcommunicatingscience.org/our-mission-2/
• Union of Concerned Scientists: http://www.ucsusa.org/

Other resources and information for training us to do this stuff:

• OTRP: Taking it to the Streets: How to give Psychology Away and Become a Local Media Hero: http://www.williamaltman.info/Bill_Projects/Working_with_the_Media/Psychologists_and_the_Media.htm
• STP-sponsored communication training tracks at all ToP conferences and at APA and APS in the STP tracks
• APS Observer article: Step Up to the Mic: Why We Don't Talk With the Public and Policymakers, and Why We Should: http://www.psychologicalscience.org/index.php/publications/observer/2014/may-june-14/step-up-to-the-mic.html 
• Cohn, A. (2009). Putting Your Best Face Forward: Making Effective Presentations. Communique, 38(4), 8-9.
• How to work with the media: Interview preparation for the psychologist (http://www.apa.org/journals/media/homepage.html) The American Psychological Association provides excellent advice on how to prepare for an interview.
• W.K. Kellog Foundation Communications Toolkit: (http://www.wkkf.org/Default.aspx?tabid=90&CID=385&ItemID=5000058&NID=5010058&LanguageID=0 )
  This is an in-depth guide with specific information on creating good working relationships with the media, and how you can maximize your impact.
• Center for Anthropology and Science Communication (http://www.sciencesitescom.com/CASC/medrela.html) Our cousins in Anthropology have provided a good, concise tool kit for working with reporters and interviewers.
• Guides and media resources (http://www.idealist.org/if/idealist/en/CAC/Sections/Bd/default) This guide to helping you learn to take action by collaborating with the media is provided by Action Without Borders (at idealist.org).
• Standing up for Science: A guide to the media for early career scientists (http://www.senseaboutscience.org.uk/pdf/Standing up for Science.pdf) This 14-page guide is designed to help young scientists understand the importance of standing up for science in the public sphere so that everyone can understand what we do and how it helps them.
• National Association. of Social Workers: (http://www.socialworkers.org/pressroom/mediaToolkit/toolkit/MediaToolkit.pdf) This is a 17-page booklet which provides tips and techniques for writing with specific media in mind.
• Union of Concerned Scientists: A scientist's guide to talking with the media (http://www.ucsusa.org/publications/scientist-media-guide.html) This excellent, readable book deals with each of the topics covered by this website.
• Translating Psychological Science for the Media (APA Resource): http://www.apa.org/ed/about/educator/2016/02/psychological-science-media.aspx
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