Some possible ideas for ways to share:

• Local media -- I (Bill) spent about a dozen years doing a regular gig on local talk radio, explaining current research to folks in ways that showed how they could use new findings to make their lives better in very concrete ways.
• Write a column for the local paper
• Do local radio -- especially during drive times or breakfast
• Under "Where" I listed using local public television stations which allow for one to put on a show (or series of programs) on educational topics
• Being a source for your local media folks -- be the person they want to come to when they have questions
• Send stories to your local media
• Social media
• Blog
• share things on your networks, e.g., LinkedIn, facebook, etc.
•  Become a regular adviser to local groups, such as
• school groups (PTAs, teachers, administrators, parents)
• local politicians
• chamber of commerce
• Cooperative Extension Service
• local organizations (business, public service, clubs, etc.)
• Have a place where people could store PowerPoint presentations on topics would be good. That way, if someone asked me to give a talk on the psychology of terrorism, I could look up a powerpoint and some references quickly to get started. I could have something I could start editing, and make my own.
• Regular lectures -- on the SUNY Broome Community College campus, we have a common hour on Tuesday and Thursday, when we schedule lectures on topics of interest to students, faculty, or the general public (or any combination).  I've (Bill) done several of these on psychological topics of interest to students and members of the public, including information about studying, cults, and decision-making.
• College Hosted Speaker Series - Our college sponsors a bi-monthly Distinguished Academic Lecture Series (DALS). Our psychology department has learned that speakers on psychological topics are a huge draw. In the past, we have had Phil Zimbardo (The Lucifer Effect), Michael Shermer (Why People Believe Weird Things), and a survivor of the Jim Jones cult (her name escapes me). This April we are looking forward to hosting Nathan DeWall who will speak on self-control research.
• Student Presentations on Topics in Psychology - We have a Psi Beta honor society chapter on our campus. Several years ago we launched a service-learning project in which teams of psychology honors students (~4 students per team) prepare and deliver 70-minute, highly interactive presentations (mini-lectures mixed in with large and small group discussions) to high school classes, community college classes, and community groups. When we began this we used topics from Phil Zimbardo's Heroic Imagination Project (e.g., the bystander effect, mindset, conformity) and found that this format is a win-win. The audience learns about empirically based topics in psychology, while the presenters gain a deeper knowledge of the material, along with experience giving oral presentations and working on a team. We are now developing our own topics for our students to present, e.g., self-control - based (Mischel et al), shyness (Carduci), and happiness (Lyubomirsky). I'm beginning to work with some high school teachers from TOPSS (Teachers of Psychology in the Secondary Schools) with the idea of having Psi Beta students mentor high school students who will, in turn, give these presentations. There are practical considerations and challenges when it comes to arranging for college students to present at a local high school - a checklist of what to do and not do might help others.
  

Other possiblities:

• Try to link our outreach to things happening in our communities
• Special events 
• Holiday celebrations
• For instance, think of all the things we could do with Halloween
• Special commemorations

Some possible resources for us to link with:

• The Alan Alda Center for Communicating Science as SUNY Stonybrook: http://www.centerforcommunicatingscience.org/our-mission-2/
• Union of Concerned Scientists: http://www.ucsusa.org/

Special Training:

• STP-sponsored communication training tracks at all ToP conferences and at APA and APS in the STP tracks
• Such tracks should have a mix of presentations, workshops, and round-tables
• There also needs to be time for all participants and presenters to socialize with one another, to build trust and relationships
• It's also important for presenters and participants to exchange contact information, and to stay in touch
• This will help them to stay on track and to keep energized about the ideas
• Perhaps we should set up a sort of contact clearing-house for this purpose
• Perhaps it would be useful to have some sort of regular communication so that presenters and participants would be encouraged to keep it all up.  This might be a monthly or quarterly email newsletter or e-zine.
• Identify model programs that we can emulate     

Other resources and information for training us to do this stuff:

• OTRP: Taking it to the Streets: How to give Psychology Away and Become a Local Media Hero: http://www.williamaltman.info/Bill_Projects/Working_with_the_Media/Psychologists_and_the_Media.htm
• APS Observer article: Step Up to the Mic: Why We Don't Talk With the Public and Policymakers, and Why We Should: http://www.psychologicalscience.org/index.php/publications/observer/2014/may-june-14/step-up-to-the-mic.html 
• Cohn, A. (2009). Putting Your Best Face Forward: Making Effective Presentations. Communique, 38(4), 8-9.
• How to work with the media: Interview preparation for the psychologist (http://www.apa.org/journals/media/homepage.html) The American Psychological Association provides excellent advice on how to prepare for an interview.
• W.K. Kellog Foundation Communications Toolkit: (http://www.wkkf.org/Default.aspx?tabid=90&CID=385&ItemID=5000058&NID=5010058&LanguageID=0 )
  This is an in-depth guide with specific information on creating good working relationships with the media, and how you can maximize your impact.
• Center for Anthropology and Science Communication (http://www.sciencesitescom.com/CASC/medrela.html) Our cousins in Anthropology have provided a good, concise tool kit for working with reporters and interviewers.
• Guides and media resources (http://www.idealist.org/if/idealist/en/CAC/Sections/Bd/default) This guide to helping you learn to take action by collaborating with the media is provided by Action Without Borders (at idealist.org).
• Standing up for Science: A guide to the media for early career scientists (http://www.senseaboutscience.org.uk/pdf/Standing up for Science.pdf) This 14-page guide is designed to help young scientists understand the importance of standing up for science in the public sphere so that everyone can understand what we do and how it helps them.
• National Association. of Social Workers: (http://www.socialworkers.org/pressroom/mediaToolkit/toolkit/MediaToolkit.pdf) This is a 17-page booklet which provides tips and techniques for writing with specific media in mind.
• Union of Concerned Scientists: A scientist's guide to talking with the media (http://www.ucsusa.org/publications/scientist-media-guide.html) This excellent, readable book deals with each of the topics covered by this website.
• Translating Psychological Science for the Media (APA Resource): http://www.apa.org/ed/about/educator/2016/02/psychological-science-media.aspx
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